Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

A recent B2B marketing study by B2B International paints an interesting picture of the current marketing challenges US businesses are encountering, the strategies they are employing, and what they ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. The 2018 Global ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

At a time when businesses are reaching their consumers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies. That's according to a survey conducted by Madison Logic and The Harris Poll of 300 marketing ...