Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to ...

The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...

Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...

Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.

As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.

As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.