Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

A copy-and-paste approach won’t suffice for brands wanting to truly connect with new audiences.

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

The “best” campaigns showcase brand and product, says Beats CMO and head of product Chris Thorne, as the brand launches a new ...

Six years after being saved from administration, HMV has deepened its community connections and prioritised in-store ...

As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer ...

We all know marketers are being asked to do more with less, taking on bigger remits without the necessary uplift in pay. In ...

The fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost ...

We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...

As Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an ...

The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...