尼尔森《2024年挪威广播音频测量报告》显示，2024年挪威的广播格局发生了微妙变化。虽然总体收听率略有下降，但在这个不断发展的音频生态系统中，某些人群和收听模式却表现出了顽强的生命力，甚至出现了增长。 尼尔森 PPM 音频测量在 2024 年进行了重大 ...

尼尔森利用大数据和面板进行本地电视测量 2025年2月5日，纽约州纽约市--全球受众测量、数据和分析领域的领导者尼尔森与哈伯德广播公司（Hubbard Broadcasting）日前宣布，双方就明尼阿波利斯-圣保罗电视区域市场（Minneapolis-St. Paul Television DMA）以及德卢斯 ...

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

NEW YORK, NY – February 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of ...