New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

尼尔森利用大数据和面板进行本地电视测量 2025年2月5日，纽约州纽约市--全球受众测量、数据和分析领域的领导者尼尔森与哈伯德广播公司（Hubbard Broadcasting）日前宣布，双方就明尼阿波利斯-圣保罗电视区域市场（Minneapolis-St. Paul Television DMA）以及德卢斯 ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Precyzyjne poruszanie się po rynku telewizyjnym. Zbadaj zachowania widzów na kluczowych platformach telewizyjnych w comiesięcznej makroanalizie. Dane dla The Gauge pochodzą z dwóch oddzielnie ważonych ...