The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to ...

Mojeek's elevator pitch: "Independent and unbiased search results with no user tracking." Deep dive into how they stack up as an alternative search engine. A couple weeks ago, Marc and Finn from ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used. Whether you work in an agency or in-house, SEO success ...

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a ...

Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

A list of major metacrawlers. Unlike search engines, metacrawlers don't crawl the web themselves to build listings. Instead, they allow searches to be sent to several search engines all at once. If ...

A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine, YouTube. YouTube’s popularity has made it the second most ...

The confusion and misinformation surrounding link-building is truly breathtaking. It’s really no surprise, thanks to Google and the FUD they’ve spread. I was recently reminded about just how deep the ...

Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many ...

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us. But that kind of tracking might not always ...