Discover how these five brands created high-impact summer campaigns using Storyly, with real examples of shoppable Stories ...

Commerce marketers. For you, summer might be a slower season. Or it could be a busy stretch with a narrow window to drive ...

Understanding Personalization in eCommerce Personalization in eCommerce is a strategy where businesses tailor their offerings and communications to individual customers based on their preferences, ...

The Journey of Video Advertising Marketers have been using video ads for a long period now. So, here is a brief overview of the evolution of video advertisement through the years. The first-ever video ...

9 Benefits of Interactive Content According to a report by Mediafly, using interactive content can lead to a remarkable 94% increase in views compared to static content. Interactive content works by ...

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ...

Discover the power of gamification! In this article, we'll explore the best gamification practices that can skyrocket user engagement, making even the most mundane tasks enjoyable and rewarding.

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

Discover how AI enhances content marketing by streamlining workflows, personalizing experiences, and boosting campaign performance.

Personal factors Impulse buying is influenced by a variety of personal attributes, including emotion, personality, and cultural influences. For instance, an extrovert customer may tend to make ...

What is Visual Engagement? Visual engagement is the name given to strategy of employing visual elements such as images, videos, and infographics to grasp and retain the attention of an audience. This ...

In today's fast-paced, ever-connected world, mobile devices have become an indispensable part of our daily lives. From shopping to socializing, entertainment to education, our smartphones and tablets ...