CEOs Tarang Amin and Nick Vlahos discuss how they’re staying true to their shared vision as expectations rise.

The last few years have brought real change. Balance sheets today have significantly more nontangible assets—intellectual property and digital capability, for example—than ever before. And a series of ...

A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car’s ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

This is the third in a series of articles looking at sentiments among key segments of the workforce, based on PwC’s Global Workforce Hopes and Fears Survey 2022. Previous articles looked at the data ...

A version of this article appeared in the Summer 2022 issue of strategy+business. The surge in consumer demand for streaming video content is yielding blockbuster—and eyebrow-raising—deals. Netflix ...

Some of the links between creativity and risk are pretty self-evident. Creativity is all about trying something new, exploring the unknown, and accepting uncertainty and the possibility of failure. In ...

Similarly, a global bank was able to redesign a costly reward package that was failing to retain key talent when it realized that what employees wanted was more than money and shares. They valued ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

A few years ago, leaders at the Gates Foundation reached out to see if I could help them improve their culture. They already had a strong culture of performance: They hired world-class scientists and ...

A version of this article appeared in the Autumn 2020 issue of strategy+business. Senior executives, accustomed to annual performance reviews and 360-degree assessments, can be quick to acknowledge ...

A large auto manufacturer asked a consulting firm to evaluate its competitive position in relation to ride-sharing startups building autonomous vehicles. Instead of viewing this as a classic strategy ...