In his first regular column for The Drum, Funny Matters, humor consultant Paddy Gilmore explains why it is important and ...

This can be a fine balance. Creators can be brilliant at off-the-cuff live coverage of events, but they may not understand how to make that accessible. It’s important that they understand that making ...

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission not just to sell art supplies but to protect children’s creativity.

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.

The Mexican lager is welcoming tourists to a protected island as it looks to build its brand around sustainable values. Can it live up to these lofty ambitions?

There have been two major shifts in key performance metrics in the Google Ads platform since the middle of January especially on brand campaigns. The wider paid media industry is picking up on these ...

The cinematic short sees the actor’s character navigate the emotional journey of moving on after a breakup.

The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play can boost customer confidence and loyalty.

This final part of our ‘Tomorrow’s Trends’ series decodes how marketers can go from follower to front-runner by spotting long-term opportunities within trends for sustained success.

Skype’s death notice landed quietly a couple of weeks ago – but its lessons are still echoing, and they’re aimed squarely at ...

The Drum was on the ground at South by Southwest again this year, finding out what the future holds for marketing, media and ...