A province in Argentina has passed a new law establishing brand guidelines for use of the provincial name LA RIOJA.

Measures addressing the growing issue of malicious non-use cancellation applications were further refined in early 2025, marking a significant shift in the trademark law landscape.

The decision underscores that mere presumptions or suppositions of use are insufficient to prove acquiescence.

Madrid filings have increased for the first time in years, but remain far shy of the 2021 peak, while Hague System design applications have surged to a record high.