Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

Group 7 is going viral on TikTok thanks to musician Sophia James but what does it actually mean? Here's the full breakdown.

Here's everything to know about the Group 7 trend, which originated from a series of videos posted by musician Sophia James ...

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A.

The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

Put simply, "Group 7" refers to a TikTok trend started by singer Sophia James while promoting her new single, "So Unfair." Hoping to get as many ears on her song as possible, James uploaded seven ...

Are you a part of 'Group 7'? If you don't know what that means at all, here's what to know and how TikTok differs from '6-7' meme ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.