Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

Group 7 has become a viral TikTok trend that began as a music promo by singer Sophia James. Its playful absurdity has brought ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

Group 7 is going viral on TikTok thanks to musician Sophia James but what does it actually mean? Here's the full breakdown.

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A.

Here's everything to know about the Group 7 trend, which originated from a series of videos posted by musician Sophia James ...

This is what you need to know about the trend that everyone from actor Madelyn Cline to carmaker Hyundai is jumping on.

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

The group 7 joke can be traced back to a social media experiment conducted by musician Sophia James. The "So Unfair" singer ...