The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again, this time featuring all-female athletes.

Nike's Super Bowl comeback featured top athletes like Jordan Chiles, Caitlin Clark, Sha'Carri Richardson and A'ja Wilson,

Clark is the NCAA’s all-time leading scorer and has taken the basketball world by storm. Clark’s generational talent has helped bring new interest to women’s basketball at both the college and professional level. She has her own Nike signature shoe in the works, as the Deseret News previously reported.