Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by ...

The soap which was sold exclusively on Dr Squatch’s website for only $8, caused so much demand that the website crashed.

In a blockbuster acquisition deal, personal care brand Dr Squatch has been snapped up by global consumer goods giant Unilever ...

Unilever has announced its acquisition of men’s personal care brand Dr. Squatch, marking another step in the FMCG giant’s ...

Dr. Squatch’s product lineup includes soaps, shampoos, and lotions made with natural ingredients. Originally launched as an e ...

In a twist that feels straight out of a Hollywood plotline, men’s grooming brand Dr Squatch — known best for its cheeky ...

Unilever acquired Dr. Squatch for a reported sum of $1.5 billion, but will the brand be able to maintain its edge?

Sydney Sweeney put her bathwater in a soap. It sold out and is re-selling for thousands online. It sends a powerful message.

While supporters applaud Sweeney for profiting off the very demographic that sexualizes her, others say her pandering to men ...

Unilever is placing a $1.5 billion bet on Gen Z, viral marketing, and perhaps a little Sydney Sweeney magic. As reported by the Financial Times, the consumer goods giant has agreed to acquire U.S ...

Unilever has recently announced its acquisition of Dr. Squatch, a men’s personal care brand known for its viral marketing and ...