PARIS -- PARIS (AP) — The glittering sapphires, emeralds, and diamonds that once adorned France's royals could well be gone forever, experts say after a brazen, four-minute heist in broad daylight left the nation stunned and the government struggling to explain a new debacle at the Louvre.

A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign. Werne-based firm Böcker this week published a social media post featuring the now-famous image of its furniture ladder extending up to a balcony outside the Gallery of Apollo.