Warner Bros. Discovery announced the second price increase for HBO Max in 18 months. It comes as the entertainment giant addressed rumors of a sale.

The Paramount Skydance CEO is “undeterred” after WBD rebuffed his first three offers, sources say, and Ellison’s allies are privately arguing he’s the only buyer who’d pass muster with Trump administration regulators.

Thursday morning with bankers and advisers to discuss the process, sources said. Prospective bidders have been sent non-disclosure agreements required to access WBD's financials.Warner Bros.

Warner Bros. Discovery Inc. expects to begin asking would-be bidders for the film and TV giant to sign nondisclosure agreements as early this week, according to a person familiar with its plans.