Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle ...

We’ve got all of the details that you need to watch all of the new cozy and comfy holiday movies this year. No matter whether ...

MBC Media Solutions hosted the second edition of its flagship event Powering Growth with Data 2.0. The event highlighted for ...

Conventionally, Sound Level Meters have been used to measure Road Traffic Noise in cities to monitor the acoustic soundscape ...

Conducted between March and July 2025, the MMS study measured 300 Saudi households across 29,000 sessions on MBC Group’s linear platforms.

Netflix's animated megahit KPop Demon Hunters keeps going up, up, up. The film clocks its 15th straight week on the Streaming ...

September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad impressions.

The revenue drop in Q2 was driven by muted ad spending and a sluggish recovery in the linear TV segment. On a sequential ...

Zee Entertainment Enterprises reports 63% drop in net profit, 2% decrease in revenue due to sluggish advertising.

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

Zee Entertainment Enterprises saw its second-quarter net profit drop by 63 percent. Revenue also declined due to slower ad ...