Hyperpersonalization uses real-time data, AI, and behavioral analytics to deliver uniquely tailored digital experiences.

The preprint, To Defend Against Cyber Attacks, We Must Teach AI Agents to Hack, released on arXiv, challenges the prevailing ...

Rising premiums, weather volatility, and delayed repairs are reshaping claim behavior and forcing shops to adapt.

Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

A BYU sports team was the target of a derogatory chant in an opponent’s venue for at least the fourth time in a year, and the Big 12 again announced that the ...

Meaningfulness is key factor in determining how strongly our affect is attached to our goals. People are willing to withstand ...

A new study challenges the idea that climate change drove early human innovation. Instead, researchers find that cultural ...

Hooker says she wants to “eliminate prompt engineering” with AI models that intuitively adapt to varying tasks.

Ten MarTech trends shaping brand growth in 2026—from generative AI and data unification to privacy-first personalization, ...

Search.co has released a new research report, Smart Home Devices Statistics, providing a comprehensive data-driven overview of adoption trends, consumer ...

The same pattern appears in agriculture, where African societies developed resilient, adaptive, and scientifically informed farming systems long before Europe stabilized its own. Agricultural ...