Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Here’s why these 10 organizations, from Adidas to the WNBA, topped the list of Fast Company’s Most Innovative Companies in ...

NEWCASTLE UNITED have settled a kit war with former owner Mike Ashley. The Sports Direct chief took his former club to court ...

From Derbystar to Adidas - the official Bundesliga ball will get a new design from 2026/27 onwards! Adidas have already been ...

Citi Research released its quarterly Global Sporting Goods Survey last week to assess the overall market with a close eye on ...

If you've been looking for a deal on Adidas Sambas, now's your chance to grab a pair for 30% off at Finish Line. Here's how ...

Adidas South Africa has appointed Kate Woods as general manager of adidas South Africa. She has held various leadership roles ...

Manchester United's decision to build a new stadium with a staggering capacity of 100,000 signals a robust commitment to both the club and the Premier League. This new venue is projected to pour £7.3 ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.

Hari Krishna Agarwal, a first-generation entrepreneur, built Campus Activewear into India’s largest sports shoe brand without ...

Manchester United's Ambitious £2 Billion Stadium Plan and Adidas' Fresh Partnership with Liverpool: A New Era in Sports Business ...