Google announced its Academy for Ads digital training platform in a company blog post. The courses are designed to be viewed on any device from desktops to laptops to mobile devices, and offer ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Google is making a number of ad partner announcements around its Accelerated Mobile Pages (AMP) format today. The idea behind AMP is to speed up the mobile web experience for users and it’s no secret ...

As more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly – and especially Amazon – Google has moved to combat the trend by launching ...