Google announced its Academy for Ads digital training platform in a company blog post. The courses are designed to be viewed on any device from desktops to laptops to mobile devices, and offer ...

Your digital marketing strategy would be incomplete without taking advantage of online advertising. It can be difficult to narrow down what types of ads are right for your business depending on your ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search. Ads may appear "where relevant" below and "integrated into" AI Mode responses as ...

If you’re not using Google Ads, this could be the wake-up call your business needs. Google Ads is the most widely used digital marketing platform, bringing in over $58 billion in ad revenue in Q2 ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

In October, Google confirmed that, as part of a test, it would break its own ad policy by double serving ads to a single search results page. Guess Google liked what it saw, because now Google has ...

Set your Google Shopping ads for success by visually guiding your users to your products. Here's how to do it step by step. Google Shopping ads are visual ads that appear when a user searches for a ...

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...