Diageo is taking cues from “adjacent categories” to inform its innovation and allow it to play in new spirits occasions, says ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, big, successful ...

Diageo is facing a lawsuit over claims that some of its top-selling tequilas are falsely marketed as “100% agave” despite allegedly containing other alcohols. Filed in federal court on Monday 5 May, ...