Search Engine Land » Guides » How to optimize your anchor text Share Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines ...

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common anchor text ratios for the ...

Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...