People increasingly view chatbots as if they were friends, just not necessarily super-smart ones
New research shows people increasingly see AI chatbots as friends and companions, even as doubts about their competence grow ...
Warc2y
Are consumers moved by a crying tree or a smiling forest? Effects of anthropomorphic valence and cause acuteness in green advertising
When the environmental issue is considered a sudden disaster, negative anthropomorphism is more persuasive. By contrast, when the environmental issue is viewed as an ongoing tragedy, positive ...
Forbes17d
DeepSeek Is Breaking The Internet
The online reaction to DeepSeek shows not only how social media helps people make sense of news, but also highlights some of the inherent issues in marketers pushing brand anthropomorphism.