Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple has dropped the “plus” from its streaming service, rebranding Apple TV+ as Apple TV. The change, revealed in an ‘F1’ ...

Original Story (10/14): It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

It's one of the most popular subscriptions around the world. But Apple TV+ is no more - as Apple has quietly rebranded its ...

The music streaming service business is ever competitive. Some people prefer Spotify. Others prefer Tidal. While others may ...

Apple announced the streaming debut of F1 the Movie Apple now has two products with the same name The company did not reveal ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

Apple TV+ is subtracting the plus sign from its name. So, it’ll now be known as just Apple TV. That’s it. What a huge change ...

Claims of a £587 Tesla Pi Phone with free Starlink connectivity have gone viral, despite Elon Musk repeatedly debunking the ...

Eddy Cue, senior vice president for services at Apple, explained the company opted to drop the “+” to help with consistency across the ecosystem of services. He noted that while “+” will continue to ...