Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Scientists at the University of Southampton have uncovered evidence from ancient rocks that Earth's climate continued to ...

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Meta Platforms, Inc. shows strong ad revenue and AI-driven efficiency with a 1.2 forward PEG ratio and growth in WhatsApp ads ...