From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

NFL Playoff viewership is down compared to one year ago. What does that mean for this year's Super Bowl ratings?

They were one of the most influential bands in British music history, inspired groups including Oasis and Blur, and 50 years ago they wowed music lovers in Watford. These classic pictures were taken ...

The Dallas Mavericks and Los Angeles Lakers pulled off a blockbuster trade. What would the MLB equivalent look like?