Jaguar's designers raised concerns about the company's rebrand more than two years ahead of time, and now the team's grievances have been laid bare.

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.

and it was signed by at least 25 members of Jaguar's design team. One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive ...

At the heart of Jaguar’s transformation lies its commitment to “Copy Nothing,” a mantra instilled by its founder, Sir William Lyons. This ethos is not just a nod to the past but a guiding principle ...