After the colossal success of Barbie in 2023, Mattel has finally decided where to take the character next. Deadline reports that a new Barbie animated movie is in the works at Illumination. The film ...

Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more ...

As the doll celebrates its 65th anniversary, Mattel execs Lisa McKnight and Kim Culmone look back at what the movie unearthed (see: Palm Beach Sugar Daddy Ken). By Nicole Fell Assistant Editor For ...

Barbie maker Mattel said sales of its iconic doll jumped 14% in the latest quarter thanks to the “Barbie” box-office blockbuster starring Margot Robbie and Ryan Gosling. “Dolls continue to grow with ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel easily beat expectations for sales and earnings in ...

There is no doubt Greta Gerwig’s Barbie took the world by storm. Although from the surface it appears as a lighthearted movie about the famous Barbie doll, it is much more. With themes of feminism, ...