The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Fun Theme Start by picking a Barbie theme that your child loves. Barbie has so many cool looks and movies, so the options are ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Some vintage toys can sell for thousands of dollars. Discover the Barbie dolls from the 1950s that can now be sold for ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves across social media.

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new ...

Dismissed in the noughties as the ‘airhead heiress’, Paris Hilton has had the last laugh, becoming a phenomenally successful businesswoman and pop star ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

*Alicia Keys has earned many accolades with her music and activities inside and outside the recording booth. And Barbie has taken notice, with a one-of-a-kind Role Model doll created in the “A ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...