Behavioral economics combines psychology with economics to help explain a consumers decision-making around money. Learn principles, examples and other details related to the theory.

The basic message of behavioral economics is that humans are hard-wired to make judgment errors and they need a nudge to make decisions that are in their own best interest.

Not “welfare,” as in government programs to subsidize those who can’t make a living, but welfare, as in the dictionary definition: “happiness, well-being, or prosperity” – for everyone.

Except for the occasional tome or lecture from one of the industry's wise men, you don't hear quite as much about behavioral economics these days. At the risk of falling victim to a correlation ...

Like an oasis in the desert, special purpose vehicles (SPV) can offer investors critical liquidity and capital to exercise pro-rata rights, even in a world where overall returns in venture capital ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Patient engagement solutions designed using principles from Behavioral Economics (“BE”) can help innovators and care teams to demystify what might seem like an irrational human behavior by: 1 ...

If you’re looking to better understand your own brain and only have time to read one book on the subject, it should be Daniel Kahneman’s Thinking, Fast and Slow, now out in paperback. Kahneman ...

Of course not, say Leslie John and Michael Norton, professors at Harvard Business School specializing in the burgeoning field of behavioral economics."Standard economic theory suggests that as ...