Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

The field of behavioral economics blends ideas from psychology and economics, and it can provide valuable insight that individuals are not behaving in their own best interests. Behavioral economics ...

Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.

The roadmap to making meaningful change in your personal or professional life can be found in the discipline of behavioral economics. Historians trace the “custom of making new year’s resolutions” ...

Michelle Baddeley is Director and Research Professor at the Institute for Choice, University of South Australia. Today, it seems as though everyone is talking about behavioral economics. Governments ...

Consumer optimism, as measured by the University of Michigan consumer sentiment index, has rebounded this year to its highest levels since 2007. Overall, this is very positive news about rebounding ...

Last week, President Obama signed an executive order officially codifying a new group called the Social and Behavioral Sciences Team. The team has been around for a year, but the announcement gave ...

Behavioral economics provides a framework to understand when and how people make mistakes. The new field of behavioral economics blends insights of psychology and economics, and provides some valuable ...

The Consumer Financial Protection Bureau will hold its second symposium on consumer protection policy, this time dealing with behavioral law and economics. The event, scheduled for Sept. 19, will ...

Climate change is among the largest threats to humanity. The current gradual government action is insufficient in effectively reducing greenhouse gases (GHG) pollution. In fact, at the current ...

Editor’s Note: Let’s play the ultimatum game. Here’s how it works: I give your friend $20. He has to share a portion of his $20 with you and can give you as much as he wants. If you accept the offer, ...