Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

The field of behavioral economics blends ideas from psychology and economics, and it can provide valuable insight that individuals are not behaving in their own best interests. Behavioral economics ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Michelle Baddeley is Director and Research Professor at the Institute for Choice, University of South Australia. Today, it seems as though everyone is talking about behavioral economics. Governments ...

Note from Paul Solman: Dean Karlan is a Yale behavioral economist with a mission, a mission almost all economists used to share and many would insist they still do: to improve human welfare. Not ...

Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.

The roadmap to making meaningful change in your personal or professional life can be found in the discipline of behavioral economics. Historians trace the “custom of making new year’s resolutions” ...

SAN FRANCISCO (AP) — Daniel Kahneman, a psychologist who won a Nobel Prize in economics for his insights into how ingrained neurological biases influence decision making, died Wednesday at the age of ...

Last week, President Obama signed an executive order officially codifying a new group called the Social and Behavioral Sciences Team. The team has been around for a year, but the announcement gave ...

The Consumer Financial Protection Bureau will hold its second symposium on consumer protection policy, this time dealing with behavioral law and economics. The event, scheduled for Sept. 19, will ...

Forbes contributors publish independent expert analyses and insights. Aline Holzwarth is a healthtech advisor in AI and behavioral design. Behavioral science is increasingly being applied outside ...