Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

The high-level steps to implement a typical Behavioral Marketing campaign are Data Ingestion >> Data Organization/ Modeling >> Data Segmentation >> Content Development >> Campaign Deployment ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

Market segmentation—dividing your target audiences into smaller categories that share ... An infographic (below) from Semrush explores six criteria that are often utilized by marketers: geographic, ...

The Role of Customer Segmentation Migration implies movement from here to there ... The customers may or may not have been touched by marketing streams. Their transaction behavior is the basis for any ...

Behavioral segmentation focuses on the actions and ... that can significantly enhance the effectiveness of your email marketing campaigns. By understanding your audience and tailoring your ...

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

In trying to sell to us effectively, are marketers also inadvertently helping to divide us socially and politically? Could seemingly benign techniques like audience segmentation and profiling, ...