Conclusions: Behavioral science plays a crucial role in developing effective digital therapeutics for individuals with prediabetes. However, greater clarity in theory selection, better integration ...

PALO ALTO, CA—The Toyota Research Institute (TRI) recently conducted research on electric vehicle charging habits. It discovered that behavioral science-based interventions can significantly improve ...

PALO ALTO, Calif., and TOKYO — The Toyota Research Institute (TRI) released new research showing behavioral science-based interventions significantly improve electric vehicle (EV) charging habits that ...

It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

In life insurance, understanding the nuances of human decision‑making and the moments when applicants misreport information is critical to accurate and fair underwriting. When these decisions involve ...

The consumer Internet has evolved into a dynamic ecosystem where platforms must interpret billions of user actions in real time. From content feeds to commerce engines to ad delivery systems, ...

There is an excellent review in The Independent (by Helen Coffey) about the recent cultural shift within behavioral science. It reflects the exact same issues that we address here with medical science ...

Irving, Texas — The word of the day is heuristics. Shira Abel says that phrase can help packaging recyclers, including those handling plastic packaging, increase consumer participation in efforts to ...

Meg Bracht, MPH, is a Senior Associate in WTW’s Health & Benefits practice. Jessica H. Jones, MA, is an Associate Director in the Health, Equity and Wellbeing practice in WTW's Health and Benefits ...

Image above: The APS staff in 1991, including Alan Kraut (top left), the founding executive director, and Sarah Brookhart (top, third from left), executive director from 2015 through August 2020. APS ...

If you've ever wondered how Pokemon behave out in the wild - and, indeed, why they might behave the way they do - then there's a new book called Pokecology that's just for you. Topics, according to ...

Leveraging the power of behavioral science and psychology, you will learn how to reengineer the customer experience to maximize value at every stage of the decision-making process. Specifically, you ...