Brian Jepson reviews recent research that points to the need for greater engagement with behavioural science among medical affairs professionals, to inform medical education and engage HCPs.

IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused research, advisory, and fintech news ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

In today's ever-evolving digital age, organisations face the challenge of effectively leveraging consistency theory in ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

develop behavioural interventions targeted at patients and providers to support PE; and evaluate the impact of PE on clinical outcomes. This study used rigorous scoping review methods including a ...

The Speaker of the Northern Ireland Assembly has followed up last week's dressing down over MLAs' clothes with another salvo ...

Introduction Though HR (Human Resources) is recognised globally as a source of sustainable competitive advantages, many Sri ...

Dr. Dalwai's team at New Horizons has pioneered the New Horizons Theory of Social Engagement and the Social Behaviour and Communication Sequence (NH-SBCS). This evidence-based framework prioritizes ...

However, they must adopt advanced technology to provide personalised support during periods of heightened volatility. The firm’s white paper, Behavioural Engagement Technology: Using technology to ...