Former Cougar Jaylen Wells is playing in the NBA Rising Stars game in San Francisco, about 50 miles from where his career had ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

The last time that Jaren Jackson Jr. made the NBA All-Star Game, there was a pop-up store for a debuting shoe. A buzz ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

Indiana Fever guard Caitlin Clark has a knack for turning heads, both with her game and her footwear. Since her college days, Clark has been spotted rocking retro Nike Kobe basketb ...