DATA (22A: It's unlimited on some phone plans) BELATED (11D: Like an after-the-fact birthday wish) ONE AM (49D: Apt time to listen to "After Midnight" by Chappell Roan) Today's title let me know ...

“I could rest easy the balance of my life if I never went ... Do you want to leave a great big clue right here in the middle of everything where the first detective that comes snooping around ...

Although I didn't know the reference, the answer was fairly easy to figure out. And now I've seen the commercial, and it made me laugh. I had fun searching for the SECRET ADMIRERs here.