Generic brand groceries are winning big as inflation makes a comeback. Story by Francisco Velasquez • 2mo. A package of ...

Food experts highlight the shift toward generic brands as consumers find them comparable in quality to name brands, driven by economic and social influences. Fox News Media Fox Business ...

A Big Bet With A Bigger Payoff-How Costco Turned Kirkland Into An $86 Billion Brand By Going Against The Grain Eric McConnell Fri, May 9, 2025, 9:15 AM 5 min read ...

You really can stop paying $4 a box for cereal because excellent generic options are typically 30% cheaper. In several blind test studies, kids who were given name-brand and generic cereals could ...