January 20, 2025) - Big Hook Media Inc, a new player in multimedia publishing, proudly announces the release of Brand Like A Girl, Setting the Stage for SUCCESS by Julie M Adams, MSDM. This ...

A new discount store brand is poised to pop up around the Pittsburgh area in the near future. A last-minute deal at the close of 2024 that kept central Ohio-based retailer Big Lots from closing ...

More to the point — despite global companies such as Microsoft, Amazon, Starbucks, Costco, and Boeing — Seattle isn’t what he calls “a big ad town.” “There are definitely ad agencies ... Nobody, for ...

They’re going freelance, joining startups or moving brand-side, leaving some big agencies struggling to retain top-tier talent. • One-size-fits-all solutions are failing. The race for quick ...

But if brands skip consumer insights, that “big idea” they’ve been planning for could become a high-profile flop. At Curion, we help brands test and refine their brand extensions so they ...

When you're weighing up Generic ... is a big plus if you're more focused on purity than flavor. Just a quick heads-up though: not all purified waters taste the same, even though they generally don't ...

Shivakumar adds insights from his FMCG background, emphasising technology’s role in connecting brands and consumers. The conversation goes on about evolving consumer habits, with both guests ...

Since Viagra is a brand-name medication, the price of Viagra is very high and may not currently fit within your budget. But a generic version (and the active ingredient) of this popular medication ...

"There is a lot of macroeconomic uncertainty right now, but we clearly have the goal to again grow double-digit with the adidas brand and use that growth to continue to improve our operating ...

Thus the value of the brand in the year prior to generic launch has an effect on the speed of price decay. In other words, the larger the value of the brand, the more generic companies there are ...