That summer and into the fall, Bo Knows was quickly moving up the ranks of the most pervasive commercial spots in memory, second only to Jordan’s memorable ads for Nike and McDonald’s.

Eclipses the Iconic Bo Jackson Commercial 'Bo Knows…' Douglas MacKinnon | May 06, 2025 The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.

Jim Riswold, visionary adman of ‘Bo Knows’ and Air Jordan spots, dies at 66. His work for Nike shook up the ad industry by making pop culture as much a star as the shoes.

Nike has settled a lawsuit filed by photographer Richard Noble, who snapped this image of Bo Jackson in 1987. Noble included the image in court documents as part of the copyright infringement.

Bo Jackson, the legendary NFL and MLB player and Nike pitchman, abandons $21-million judgment awarded to him in an extortion and harassment case.

If you collected cards in the 90s, you know the 1990 Score Bo Jackson #697. The black and white image of Bo Jackson in his shoulder pads holding a bat was everywhere. From the Nike “Bo Knows ...

Jim Riswold, a visionary and irreverent adman whose playful and occasionally provocative Nike commercials featuring Michael Jordan, Tiger Woods and Bo Jackson redrew the playing field for product ...

Two-sport NFL and MLB All-Star Bo Jackson talks to Men's Health about battling hiccups for over a year, how he stays in shape in his 60s, and his new CBD line.

Bo Jackson – the Auburn football legend, Heisman Trophy winner, former Major League Baseball All-Star Game MVP, and eponymous hero of those iconic “Bo Knows” Nike ads – is bringing his Bo ...

Riswold, who died last month, at 66, was the man behind Nike‘s Air Jordan and “Bo Knows” ads in the late ‘80s and early ‘90s. Even if you’ve never seen them, chances are good you know ...

Bo Jackson, the legendary NFL and MLB player and Nike pitchman, abandons $21-million judgment awarded to him in an extortion and harassment case.