Back in January, branding guru Tom Rinks, who co-founded the sunscreen brand Sun Bum and created Taco Bell’s famous chihuahua, predicted that marketing would get weird in 2025. He was not wrong. If ...

Never before has the CMO position been more complex—or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a ...

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...

The semiconductor industry has relied on a simple equation for more than five decades — shrink the transistor, pack more onto every wafer, and watch performance soar as costs plummet. While each new ...

Scalable technology can integrate high-speed GaN transistors onto a standard silicon chip Researchers from MIT and elsewhere have developed a new fabrication process that integrates high-performance ...

Plus: How Kellanova Uses Data Clean Room Technology, X Plans A WhatsApp Competitor, MLB Invests In Pro Softball League, LinkedIn Launches Updates To B2B Video Ads Marketers are preparing to take the ...

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations continue to ...

Department of Physics, Shanghai Key Laboratory of Materials Protection and Advanced Materials in Electric Power, Shanghai University of Electric Power, Shanghai 200090, P. R. China CAS Key Laboratory ...