Independent study reveals PPC.co’s adaptive AI models outperform Google’s Smart Bidding by up to 34% in cost-per-acquisition efficiency.

Once it becomes the engine behind data and attribution, ad spend efficiency and lead quality both lift noticeably.” — Ben Henzell, Founder and Director of BFJ Digital BRISBANE, QUEENSLAND, AUSTRALIA, ...

Join Triangle Business Journal for a lively and informative panel discussion among industry leaders who will share their ...

Best Places to Work is an annual program organized by the Ottawa Business Journal and the Ottawa Board of Trade.

In a statemen Tuesday night, TelevisaUnivision said YouTube TV is “stripping millions of Hispanic viewers of the Spanish-language news, sports, and entertainment they rely on every day.” YouTube TV, ...

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

Even small ad tweaks can produce big, unexpected changes in ARPDAU. Mediation tests aren’t always reliable, with empty tests showing up to 4% variation. Weak or low-performing networks can still boost ...

Abstract: Vehicular Ad-Hoc Networks are emerging as critical infrastructure components in intelligent transportation systems, enabling seamless communication between vehicles and roadside units. These ...