Social gaming has become one of the most engaging and popular activities across all screens—desktop, mobile, and tablet devices—the report found. Moreover, in-game ads appear to be an effective ad ...

With mobile games set ... players coming into the game. Why? Because only 1 percent of them may ever go on to spend money, if you are lucky, so volume is key. With this as the backdrop, you would ...

Mobile games ads appear to use themes of domestic abuse, humiliation and misogyny to drive downloads. A Sky News investigation prompted one developer to take down offensive ads.

Guitar Hero, Call of Duty, and Crash Bandicoot have become part of Activision Blizzard's campaign to gauge player interest in the new games.