Target is particularly at risk from the 40-day boycott over the season of Lent called by the Rev. Jamal Bryant.

And there’s just a lot of psychology work that went into that ... these downstream risks that are going to harm not just the consumer, but also me as the firm and my reputation for being ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

It will ground this psychology in the relevant literature, and teach students foundational theories, allowing them to develop a mental model of human behaviour as it relates to consumption. This is ...

It will ground this psychology in the relevant literature, and teach you the field’s foundational theories, allowing you to develop a mental model of human behaviour as it relates to consumption. This ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

It’s food for thought. Next time you look at a restaurant menu, you may notice several traits that make you more willing to ...

Stacey Widlitz, President of SW Retail Advisors and DealmakeHers co-founder, discusses the current retail landscape, ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.) ...

Jungkeun Kim, Ph.D., brings a strong focus on consumer behavior and expertise in experimental methodology to his new position as an associate professor in the Texas A&M College of Agriculture and Life ...