When Louis Vuitton quietly closed its Lagos store in 2019, many international observers were puzzled. How could a luxury ...

Digital Silk websites and digital marketing campaigns, has released a comprehensive guide on selecting brand colors.Choosing branding colors - Source: Digital SilkTo view an enhanced version of this ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

When your customers feel valued and heard, they’re not just likely to return — they’ll spend more, forgive mistakes, and ...

Helping companies constrained by insights that focus on what people do, this AI-powered platform uses psychology to reveal the very reasons why they do it, completely reworking how businesses can ...

As kids, we try remaking our parents into the caregivers we need. As adults, we try remaking friends and family. It’s time we ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer behaviour, knowing how your customers think is important if you want to sell to ...

In a world increasingly captivated by the allure of chance, the emergence of casinonic culture has transformed the landscape ...

In summary, ethical manipulation in marketing isn’t about trickery; it’s about creating honest, value-driven interactions ...

The Texas A&M Department of Hospitality, Hotel Management and Tourism's research papers shine at prestigious conference ...