A survey by Google and Boston Consulting Group has identified key strategies for achieving excellence in artificial ...

India’s ad market grew by just 9% in 2024, marking its slowest expansion since 2017 (excluding the pandemic-induced slump of ...

Hoopr, India’s leading platform for copyright-safe music, has partnered with Budding Influencers, a vibrant influencer network, to tackle one of the most pressing issues in content creation today: ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

Kenya, a country that prides itself on its technological advancements and youthful innovation, has become a cruel playground ...

GroupM, the media investment arm under WPP, has unveiled its latest This Year Next Year (TYNY) advertising forecast, offering ...

The launch of these AI Agents reflects Gupshup’s mission of enabling businesses to thrive in the era of Conversational AI.

Inspiration, wisdom, and celebration marked the morning at Ginger Hotel as the much-awaited book ‘BranDent – 32 Pearls of Wisdom’ by Dr. Anisha Patel was launched at the prestigious Book Turner Gala ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...