Higher review scores on Steam can lead to stronger ad performance, particularly when developers listen to community feedback on premium titles. That's according to new data from Gamesight's ...

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting ...

Connected TV platforms risk falling behind more measurable digital channels such as search and social unless they rapidly adopt Conversion APIs (CAPI) to bridge the ...

President Donald Trump has called off trade negotiations with Canada — after Canada attempted to use former president Ronald Reagan’s words about tariffs as a swipe against Trump’s tariff policies, ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

Former Fairfield Athletic Director Mark Engle is now facing criminal charges. He’s facing charges of perjury and conversion, stemming from misuse of school funds. Court documents say Engle resigned ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

PARKERSBURG, W.Va. (WTAP) - The West Virginia Mountaineers Football season is just about a month away from kick-off! The teams fall camp as begun as players and coaches are working towards to getting ...

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

[RU] Расширение с открытым исходным кодом. Это расширение удаляет все блоки, например: рекламу а так же удаляют спонсорские баннеры. Расширение простое и лёгкое.