The stakes are high for Unilever. Once a focal point of growth with labels such as Magnum and Cornetto, the Anglo-Dutch company’s ice cream unit has underperformed for the past five quarters.

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In 2021, the brand came up with a way to connect to its target audience by seamlessly integrating Cornetto ice cream with the leading rom-com... We’re long-term subscribers to WARC and it’s a tool we ...