Quality improvement methodologies and the analyses that are performed within your organization are only as good as the data ...

Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today its adoption of Unified ID 2.0 (UID2). The identifier ...

Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Marking its second anniversary since the amalgamation of True and dtac, True Corporation today released key sustainability ...

Measurement data should not belong to individual departments or be recorded for a single purpose and then hidden in departmental data silos. Instead, they must cover the entire process and be utilized ...

The Economictimes.com is back with ET MSME Awards 2024. The awards will honour the exceptional MSMEs in the country who are ...

Data clean rooms, the beacons of light, offer a secure, privacy-friendly way to navigate the treacherous waters of ...

Verantos, the global leader in high-validity real-world evidence at scale, today announced the publication "Implementing Accuracy, Completeness, and Traceability for Data Reliability" in JAMA Network ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...