A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

With a degree in marketing, not engineering or architecture, Ivan Marchenko took an unlikely path to lead operations for the world’s biggest sporting event. Today, he oversees venue management at 16 ...

Online certifications are now a strong alternative to college degrees. By 2026, many offer industry recognition, especially ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

At Chicago Booth, we challenge and champion our students to get the most out of their boundless potential to make a difference—in their careers, their communities, and the world. The Master in ...

A two-year programme. Students take courses to the value of eight units spread evenly over the two years. The second year includes a dissertation. Students complete the course MG488 GMiM Capstone ...